Wilson Golf

Duo Soft

Launch Date

February 1, 2023


The Details

Wilson Duo Soft

Wilson Golf had a mission to relaunch their Duo Soft franchise in a new and distruptive way. This premium ball is the world's softest and is incredibly long of the tee, but lives in a very crowded and competitive category. Brandfly created launch assets and partnered with the Wilson team and Maday Productions to produce a TV commercial, all featuring social influencer Manolo who delivers a fresh take on Duo Soft's split personality.


Duo Soft

"This ball is long and soft...don't be nassti."