United Dairy Industry of Michigan
Milk Means More
Launch Date
November 15, 2022
01.
The Details
Milk Means More
The Michigan dairy industry is trying to reach the Millennial and Gen Z demographics with a focus on the many health benefits diets rich in all-natural dairy products. Brandfly helped them form a roster of athletes/influencers who can speak directly to Gen Z and tell their stories through customized and authentic digital content.
Frank Ragnow:
NFL Football
"For all those young athletes out there, milk is a great source of natural protein that will help you build strength and fuel your performance."
Sierra Brooks:
Gymnastics
"I wake up and have chocolate milk. That gets my day started and keeps me fueled to get through long practices and has definitely contributed to my success."
Ziyah Holman:
Track & Field
"I know where I want to be in the future and see how other high-level athletes compete and also how they eat – with foods like milk, cheese and yogurt."
Saddiq Bey:
NBA Basketball
"Low-fat chocolate milk is my go-to drink after a workout. It's a great source of protein and helps my body recover."
Jake Vedder:
Snowboard Cross
"When I'm training and traveling all the time, recovery is huge for me. So when I'm getting my stretching done, I'm also recovering with chocolate milk."
